Andrew Goodwin

Andrew Goodwin is the writer of a book based on music (Dancing in the Distraction Factory).

There are 6 main points he talks about when discussing features of music videos:

1. Genre characteristics, visual aspects to a music video such as artist performance & dance routines.
2. The link between lyrics and visuals.They can link straight to the narrative, amplify, or contradict.
3. Relationship between music and visuals. 
4. There can often be references to films and TV programmes.
5. Demands from the record label could include things like close ups of the artist. (The record label is the production company of the music video)
6. Reference to notion of looking such as the voyeuristic treatment of a woman's body.